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Feng Shui your Website – Integrate the 5 Elements for an Auspicious Design

flowers by computerBy Jessica Hoelzel

Many people have gravitated towards Feng Shui because of its versatility. Its principles can be applied to all areas of life and work – not just physical spaces. Feng Shui, in particular the 5 Element Theory, can prove remarkably useful when designing a website.

The natural world is made up of 5 forms of energy, according to the Chinese: Water, Wood, Fire, Earth and Metal. When integrated into a space in a balanced way, it fosters positive energy. Chances for luck and success are therefore increased.

Why not apply this natural order to your calling card to the world? Thanks to the infinite space on the web, your website has the potential to showcase who you are in a big way.

Using the 5 Elements to create an effective website design, you can create a website that:

  • Reveals your depth
  • Broadens your reach
  • Enhances your fame
  • Confirms your foundation
  • Clarifies your message

5 Strategies for Creating a 5 Element Website

1. Integrate the Water Element: Reveal your depth

  • Make sure your site isn’t too busy. From stillness comes great wisdom
  • Offer food for thought, or profound quotations. Cut any “fluff” copy

Color: black and dark blue
Shapes: undulating forms/waves/spirals

2. Integrate the Wood Element: Broaden your reach

  • Branch out. Have outbound links to other pages and social media connection buttons
  • Grow your site content over time with regular blog content

Color: shades of green
Shapes: rectangles/columns

3. Integrate the Fire Element: Enhance your fame

  • Publicize your recognition – awards and what you’re known for
  • Ignite a spark through provocative content, lively images, and bold calls to action

Color: shades of red, orange, and pink; pops of other bright colors
Shapes: triangles, sunbursts
Images: photography and artwork

4. Integrate the Earth Element: Confirm your foundation

  • Let them know you’re solid. Highlight skills, background, expertise
  • Suggest a feeling of grounded-ness with a balanced layout, headers and footers

Color: yellow, shades of brown
Shape: squares, horizontal rectangles

5. Integrate the Metal Element: Clarify your message

  • Communicate who you are, and what you offer, succinctly
  • Organize site content in a way that makes sense, and keeps people there

Color: white, gray
Shapes: circles, arches

With this knowledge and your intention, you can be strategic about your website design. Follow the same theory as when applying Feng Shui to your home – by integrating the 5 Elements, you can achieve a harmonious design, and attract abundance with your space on the web.

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